Our Foundation
We understand that good values contribute to healthier businesses, people, and planet. As organizations with purpose beyond profit, we provide a safe space for those who want to implement AI well.
Our Approach
We foster community connections and share practical wisdom. Our founders contribute research and frameworks, but our strength comes from the collective experience of member organizations navigating AI implementation with purpose and integrity.
We are a collective of purpose-driven organizations dedicated to implementing AI as a force for good. We believe that collective intelligence and shared best practices create human-centered stability in technological change.
Our Founders.
As AI reshapes the business landscape, we identified a critical challenge: purpose-driven organisations are often forced to choose between rapid innovation and remaining true to their core values.
Our collective emerged organically, uniting diverse expertise in technology, data science, organisational transformation, human-centred design, and stakeholder engagement.
Driven by a shared commitment to inclusivity and ethical impact, we help organisations confidently integrate AI in ways that are true to their values, converting challenges into opportunities for meaningful, sustained progress.
Stephen is a research and innovation strategist who excels in simplifying complex technological concepts. Specialising in proposition development and customer experience design, he makes emerging technologies accessible, actionable, and meaningful for purpose-driven organisations.
Stephen Priestnall
Adam is a data science and machine learning specialist with a deep commitment to ethical AI development. He brings extensive technical expertise in creating trustworthy, unbiased AI solutions designed to meet both organisational objectives and broader societal needs.
Adam Wojsa
Andrew is an expert in enablement programs to build collective intelligence and organisational culture. He focuses on the human dimensions of technological transformation. Renowned for his ability to distil complex concepts into clear, actionable insights, he helps organisations build sustainable, value-aligned change strategies.
Andrew Tilling
Shankar combines engineering expertise with deep empathy in technical innovation and human-centred design. With rich cross-cultural experience, he guides organisations through transformational journeys, ensuring technology adoption enhances rather than diminishes human connections and potential.
Shankar Velupillai
Jessica specialises in stakeholder engagement and strategic business initiatives within purpose-led environments. She excels in creating meaningful relationships between organisations and their communities, ensuring alignment, trust, and shared success in AI adoption.
Jessica Cox
Richie is a purpose-led entrepreneur with extensive experience steering large-scale organisational transformations. He leads initiatives that balance commercial effectiveness with ethical innovation, ensuring sustainable growth and positive societal impacts.
