AI is our biggest threat and our biggest opportunity.
Let's use it well.
We foster and maintain a community that shares best practices in AI implementation aligned with values. We offer support in the form of community and services to purpose-driven businesses so they can implement AI in alignment with their values.
Our vision is of an inclusive world where AI actively contributes to universal, fair and equitable prosperity and supports a thriving planet. A world where compromises are made with the long-term common good in mind, and technology is a humane collaborator in a thriving ecosystem.
For People
AI should amplify human potential, not replace it. When implemented thoughtfully, AI enhances workplace satisfaction, strengthens human connections, and creates more fulfilling roles. The key is ensuring technology serves as a humane collaborator that elevates uniquely human capabilities.
For Planet
We acknowledge AI's environmental costs while recognizing its potential as a solution multiplier. By being intentional about directing AI's power toward solving our planet's greatest challenges, we can turn an environmental challenge into a force for regeneration and positive impact.
For Prosperity
We believe in prosperity that balances commercial success with societal benefit. AI can create business models that generate both profit and positive impact—scaling positive change while strengthening competitive advantage for all stakeholders.
We are your safe space
As a collective of organizations with purpose beyond just profit, we understand how good values contribute to healthier businesses, people, and planet. We are a safe and enabling place for those who want to implement AI, and want to use it well.
Within the collective, we are more than just a think tank
How we support you
BUILD COLLECTIVE INTELLIGENCE
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Host collaborative events that spark meaningful conversations about AI's potential and challenges
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Invite diverse voices to guide discussions, capture insights, and co-create practical resources
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Foster connections among purpose-driven organisations to build shared solutions
SHARE BEST PRACTICES
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Gather and distribute expertise from organizations implementing AI thoughtfully
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Develop practical tools and frameworks grounded in real-world experience
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Support alignment between AI strategies and organizational values
